While working at Thrive, I took the initiative to pitch and implement a strategic brand refresh for the agency.
The challenge was to reinvigorate the brand as it approached its 25 year anniversary while ensuring to maintain the trust Thrive had built over time.
Through extensive consoltations with key stakeholders, I worked to create a cohesive brand system that reflected both heritage and future vision. This included creating a brand style guide, designing presentation and document templates, developing a new website, and asset creation for social media, events and marketing.
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