Creative Practice Research Group (CPRG) came to us as a new research group at the University of Technology Sydney.
The challenge was to design a dynamic brand identity to facilitate a brand launch and establish CPRG as leaders in their industry.
In response, we identified the key themes of story, narrative and memory. The structure of traditional research methods combined with the fluidity of creativity inspired a moving identity that represents the collaboration between both within the group. This was implemented across launch graphics, a new website, a presentation deck, and brand guidelines.
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